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Thank you for your recent inquiry regarding interest in retailing Lionel trains. Our objectives when authorizing new Lionel dealers is to ensure that Lionel train products be presented to consumers in an environment of quality and service.

Please review the following key points, which are requirements for all new Lionel Authorized Value Added Dealers:
  • You must operate a retail store. The retail store cannot be located in your home, in a building attached to your home, in any building on residential property or in a residential area.
  • Your business telephone number must be listed in the Hobbies section of your local Yellow Page directory.
  • Your business must be open during normal retail business hours, at least forty hours per week.
  • You must maintain a Lionel 0/027 gauge train layout in your retail store.
  • You will be required to merchandise Lionel train products in a manner that will enhance their attractiveness and desirability to customers.
  • You must operate a clean, safe and attractive place of business.
  • You will sell only to consumers who are not purchasing for resale or to other Lionel Authorized Value Added Dealers.
  • You will not sell or promote new Lionel train products at train meets, swap meets or flea markets. Only Starter Products can be sold at Lionel approved consumer events.
  • Lionel will determine if the demographics of your location is capable of supporting an additional Lionel dealer.
If Lionel offers the type of dealer program you would be committed to, please do not hesitate to contact us for further information.

Again, thank you for your inquiry and your interest in retailing Lionel train products.
Lionel Sales Department
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